To make a success of your online business, you cannot ignore social networking sites, otherwise also known as Web 2.0 sites. The biggest, of course, is Facebook which now boasts 1 billion regular users. Twitter is the second biggest network followed by the newest, Google+.

Google+ was formed in 2011. After a succession of forays by Google into social networking, it has currently settled on Google+. Today it has 400 million users with about a 100 million of them being active users on a per month basis.

Following the recent Google search algorithm changes known as Google Panda and Google Penguin, more emphasis is now given to Web 2.0 traffic. In other words, if you wish your website to rank higher in Google, you need to get more traffic from sites such as Google+. Google monitors all links to websites and will boost rankings of all sites with deep Web